START YOUR 7-DAY FREE TRIAL
Coaches, Speakers and Knowledge Entrepreneurs

SHIFT OUT OF THE GRIND AND
INTO YOUR GREATNESS

Get out of the daily grind of Zoom calls, emails, and “opportunity” trades. Transform your expertise into a profitable knowledge business (that gives you the freedom you crave).

Join The Make Shift Happen Community where you get the systems, processes and skills to launch, build and grow your business by following a curated action plan each month. 

START YOUR 7-DAY FREE TRIAL NOW
Coaches, Speakers and Knowledge Entrepreneurs

SHIFT OUT OF THE GRIND AND INTO
YOUR GREATNESS

Get out of the daily grind of Zoom calls, emails, and “opportunity” trades. Transform your expertise into a profitable knowledge business (that gives you the freedom you crave).

Join The Make Shift Happen Community where you get the systems, processes and skills to launch, build and grow your business by following a curated action plan each month. 

START YOUR FREE TRIAL NOW

You Decide The BIG Shift You Want Your Life to Take

You know you have control over the direction of your life, but somewhere in the noise of all the changes in the world that feeling of “this is mine” became overshadowed by thoughts like…

Maybe the fear of the unknown has kept you from starting your coaching business, or the comfort you currently have in life feels safe but unsatisfying.

Maybe you’re so exhausted from launch burnout and business plateaus.

Something has been holding you back from leveraging your expertise and sharing it with the world.

Something is stopping you from taking your expertise and creating a business that supports the freedom in your life you want.

No matter what is holding you back, I know that you can overcome it. 

But I also know this to be true…

The work you do in the dark, will result in the reward you receive in the light.


Millions of people are leaving the workforce and looking for ways to take their experience and turn it into a profitable business. But what they are missing is YOU. 

They need a coach to help them navigate this new space. 

They need a motivational speaker to give them that push into this new chapter. 

But they can’t find you. 

I know that the flood of people joining the Great Resignation and the constant change in social media algorithms creates this overwhelming feeling of drowning in noise.

But I hear you. And I want to help you rise above the noise.

I spent a lot of time working in the dark

The journey to becoming a coach was an emotional one for me, but it's been the best decision of my life.

When I started, I had just left my NFL career behind. I was up against a declining economy. My home life was in shambles, and all my friends laughed at me when I told them I was going to be a life and business coach.

But I knew that I had an important message to share with the world.

I consumed as much information as I could, I put myself in the right rooms with the best people, and I was willing to take the unconfident actions that I knew were necessary to build my business.

Even with the willingness to hustle, my life continued to crumble around me. Something was still holding me back…

Turns out that something was me.

Holding yourself back is part resistance (you don’t want any more pain or guilt) AND part fear about where this could lead (good or bad).

I spent the next two years working through my own resistance to going after my dreams. I had to let go of painful moments from my past that were telling me I wasn’t “good enough” to have what I want.

I had to push through my fears that other people might think I’m a phony.

I committed to myself that I would learn how to do every part of the business and apply the information I consumed daily directly into the business.

Since then, I’ve scaled multiple million-dollar businesses, coached Fortune 500 executives, written best-selling books, and I travel multiple times a month to speak on stages alongside the best in the business.

I didn’t get the life I lost back. I got one that is better than I could have dreamt. And I want to show you how to end the struggle and overwhelm, so that you can do the same.

WHAT DOES IT LOOK LIKE TO MAKE SHIFT HAPPEN…

… You can Shift your business and create the life you desire with just one action a month.

INTRODUCING...

Make Shift Happen

The monthly program focused on developing the skills you need to build your business, coach you through the daily rollercoaster of entrepreneurship, and give you a community of accountability partners that help you get shift done so you can get back to enjoying life!

INTRODUCING...

Make Shift Happen

The monthly program focused on developing the skills you need to build your business, coach you through the daily rollercoaster of entrepreneurship, and give you a community of accountability partners that help you get shift done so you can get back to enjoying life!

Live Training with Q&A

Join Anthony each month for a members-only live coaching session. You’ll be able to ask questions, interact with your other members, and get instant feedback.

Lifetime Access to Replays

Each live training is recorded and posted in the member’s area for you to access at any time during your membership.

BONUS Shift Method Masterclass

You will get instant access to Anthony’s signature program, the Shift Method Masterclass. A 4-module on-demand program with worksheets – guiding you through the proven process to Make Shift Happen in your life.

START YOUR FREE 7-DAY TRIAL NOW
 
 

Through the Make Shift Happen Membership, You’ll Finally Have the Solution to YOUR BIGGEST OBSTACLE…

(Click each box to see the transformation)

 
 

What's Inside the Membership?

Make Shift Happen is a subscription training program, designed to teach you the Skills you need to build your business, the Processes to accelerate your growth, and the Strategies to rise above the noise. This is the path to have the freedom you crave. When you enroll today, you will get access to these bonus sessions.

Process: The Shift Method Framework

Immediately after you enroll, you’ll receive access to the Shift Method Masterclass. In this 4-module course, you’ll learn:

  • The proven process that creates a pattern of success in your life. Identify exactly what your triggers are and start to learn how to replace your current outcomes with your desired result. 
  • The 4 biggest blindspots in how you currently operate your business (and daily life). 
  • Design a vivid vision for your future. Apply what you now know about your blindspots and identify the transformations required to achieve your new vision. 
  • Create an action plan for bringing everything together, one that you will refer back to in the monthly Make Shift Happen training.
01

Skills: Writer Better and Faster

If you’re an aspiring author, published author, or an entrepreneur that hates the copywriting part of the job – this training will help you eliminate the dreaded Writer’s Block and double your writing speed. 

  • No more sitting in front of a blank screen and wasting hours thinking of the words you never write; instead, you’ll create content peacefully, without overwhelm. 
  • Learn to write in parables. Creating characters is one of the quickest ways to get into the writing flow. 
  • Learn my 3Q process to spark new ideas at any moment.
  • Trigger your flow state every time, any time.
  • Apply a “chaos clearing” strategy to unravel and organize all of your thoughts into the perfect structure to transfer your ideas to others.
02

Strategies: Get Paid to Speak

Are most of your speaking engagements paid in “opportunity” instead of money? Maybe you don’t want to be a speaker, but the anxiety of speaking in front of small groups, clients or even on video is overwhelming. Speaking to an audience (online or in-person) is an important strategy to your knowledge-based business.

  • The greatest lesson no one teaches about telling your story.
  • The hallway method of speaking.
  • How to sear your speech into long term memory in under 15 minutes.
  • The single biggest question to ask a client to guarantee a powerful testimonial.
  • The “stand out strategy” to make sure you shine above all in every potential speech
  • Sales strategy to get your first paid gig, and how to increase your fee. 
03
MARK YOUR CALENDARS

On the first Tuesday of each month, the membership group goes live with Anthony for new training on topics like…

  • Maximize your time to get 10 hours back in your week
  • Get clarity on your goals and align the rest of your year for success
  • Understand and implement what you need to streamline your business set up
  • Learn how to create consistency and gain momentum 
  • Build your confidence to build your business
  • Define your ideal client
  • Learn how to show up on video to get more clients
  • Generate leads and turn them into happy customers
START YOUR FREE TRIAL

SIGN-UP NOW TO ATTEND OUR NEXT LIVE COACHING CALL

You'll learn how to unpack your personal story to extract the message that the world needs to hear right now. During this training, Anthony will teach...

  • A 4-step method to uncover the gold hidden inside your life story
  • The “pinky finger phrase” that reveals the hidden in plain sight value the world already sees in you
  • The hallway method to tell your story as an Elevator Pitch or a Keynote
  • How the same method can create an organized database of all your life’s stories so you never have to struggle to find value for an audience
  • and live Q&A to work with Anthony and the MSH community on your Impact Story.
LIVE COACHING CALL

How Does The Membership Work?

Make Shift Happen is a subscription training program, designed to teach you the Skills you need to build your business, the Processes to accelerate your growth, and the Strategies to rise above the noise. This is the path to have the freedom you crave. When you enroll today, you will get access to these bonus sessions.

o1

Process: The Shift Method Framework

Immediately after you enroll, you’ll receive access to the Shift Method Masterclass. In this 4-module course, you’ll learn:

  • The proven process that creates a pattern of success in your life. Identify exactly what your triggers are and start to learn how to replace your current outcomes with your desired result. 
  • The 4 biggest blindspots in how you currently operate your business (and daily life). 
  • Design a vivid vision for your future. Apply what you now know about your blindspots and identify the transformations required to achieve your new vision. 
  • Create an action plan for bringing everything together, one that you will refer back to in the monthly Make Shift Happen training.

o2

Skills: Writer Better and Faster

If you’re an aspiring author, published author, or an entrepreneur that hates the copywriting part of the job – this training will help you eliminate the dreaded Writer’s Block and double your writing speed. 

  • No more sitting in front of a blank screen and wasting hours thinking of the words you never write; instead, you’ll create content peacefully, without overwhelm. 
  • Learn to write in parables. Creating characters is one of the quickest ways to get into the writing flow. 
  • Learn my 3Q process to spark new ideas at any moment.
  • Trigger your flow state every time, any time.
  • Apply a “chaos clearing” strategy to unravel and organize all of your thoughts into the perfect structure to transfer your ideas to others.

o3

Strategies: Get Paid to Speak

Are most of your speaking engagements paid in “opportunity” instead of money? Maybe you don’t want to be a speaker, but the anxiety of speaking in front of small groups, clients or even on video is overwhelming. Speaking to an audience (online or in-person) is an important strategy to your knowledge-based business.

  • The greatest lesson no one teaches about telling your story.
  • The hallway method of speaking.
  • How to sear your speech into long term memory in under 15 minutes.
  • The single biggest question to ask a client to guarantee a powerful testimonial.
  • The “stand out strategy” to make sure you shine above all in every potential speech
  • Sales strategy to get your first paid gig, and how to increase your fee. 
MARK YOUR CALENDARS

On the first Tuesday of each month, the membership group goes live with Anthony for new training on topics like…

  • Maximize your time to get 10 hours back in your week
  • Get clarity on your goals and align the rest of your year for success
  • Understand and implement what you need to streamline your business set up
  • Learn how to create consistency and gain momentum 
  • Build your confidence to build your business
  • Define your ideal client
  • Learn how to show up on video to get more clients
  • Generate leads and turn them into happy customers
ENROLL NOW

 SIGN-UP NOW TO ATTEND OUR NEXT LIVE COACHING CALL | JULY 5 @ 11 AM PT

You'll learn how to unpack your personal story to extract the message that the world needs to hear right now. During this training, Anthony will teach...

  • A 4-step method to uncover the gold hidden inside your life story
  • The “pinky finger phrase” that reveals the hidden in plain sight value the world already sees in you
  • The hallway method to tell your story as an Elevator Pitch or a Keynote
  • How the same method can create an organized database of all your life’s stories so you never have to struggle to find value for an audience
  • and live Q&A to work with Anthony and the MSH community on your Impact Story.
 
 

2 Accelerate-Results BONUS TRAININGS - FREE

Trainings Designed to Maximize Your Day and Get You from Idea to Income, faster. 
Claim $1,092 in Bonus Training when you enroll in the 7-Day Free Trial of the Annual Program

BONUS ONE

GPS Planner Pages + Bulletproof Boundaries Training (value $297)

Shift your productivity into overdrive with the GPS planning system, and learn to turn on boss mode when it comes to setting boundaries.

 

  • Learn the Goal - Plan - Start productivity process. You’ll spend less time planning and more time getting shift done.
  • No more “start over Mondays”! Show up each week and jump right into a flow of action. No more brain dumps required.
  • Set boundaries with purpose and on purpose.
  • Understand what is most important to you in critical areas of life (relationships, money, health) and identify how to protect each of these areas by keeping what works in place and eliminating what doesn’t.
BONUS TWO

Idea to Income Playbook (value $795)

Knowing what to do when building your business is important, but so is knowing what NOT to do. In this bonus you will get 3 of the trainings from the Shift Business Blueprint Bootcamp (a $10,000 program taught LIVE in-person once a year by Anthony)

  • Frameworks to create an offering and process for your clients that is easy to follow (this is the key to creating customer loyalty and rave reviews)
  • Discover what type of lead generation works best for your business and get the structure for taking it from idea to market.
  • Identify the program structure that is best for you. Then build your program following the course outline template.
BONUS TWO

Idea to Income Playbook

Knowing what to do when building your business is important, but so is knowing what NOT to do. In this bonus you will get 3 of the trainings from the Shift Business Blueprint Bootcamp (a $10,000 program taught LIVE in-person once a year by Anthony)

  • Frameworks to create an offering and process for your clients that is easy to follow (this is the key to creating customer loyalty and rave reviews)
  • Discover what type of lead generation works best for your business and get the structure for taking it from idea to market.
  • Identify the program structure that is best for you. Then build your program following the course outline template.
TRY MAKE SHIFT HAPPEN WITH 100% MONEY-BACK GUARANTEE

YOUR LIFE AND BUSINESS DESERVE TO GET SHIFT DONE. 

But you have to do the work too. That’s why, if you attend the live training or watch the replay and don’t feel it delivered, you can submit your work within 30 days of purchase and we’ll refund you that month’s subscription fee and cancel your membership. Do the work, see the results, or your money back!

ENROLL NOW
TRY MAKE SHIFT HAPPEN WITH 100% MONEY-BACK GUARANTEE

YOUR LIFE AND BUSINESS DESERVE TO GET SHIFT DONE. 

But you have to do the work too. That’s why, if you attend the live training or watch the replay and don’t feel it delivered, you can submit your work within 30 days of purchase and we’ll refund you that month’s subscription fee and cancel your membership. Do the work, see the results, or your money back!

ENROLL NOW
I'm Anthony Trucks. A former NFL player, Author, Coach, Speaker, Podcast Host, and the creator of the Shift Method.

But the most important roles in my life are husband, dad, son, brother and friend. 

I know what it’s like to leave behind a great career (one that maybe you dreamt of as a kid), to build a coaching business. 

People probably snickered and rolled their eyes at you when you first said you were going to join this (booming!) industry. 

But jokes on them – because you are getting ready to blow it out of the water! 

People say, “entrepreneurship is hard”, and it is, don’t get me wrong. But it is absolutely possible for you. 

If you are looking for the push to leave the job you hate and you feel called to share your message with a greater audience (whether it is from a stage, a podcast, a video, or a coaching program) then you will absolutely have that success. You just have to be willing to do the work. That’s where I want to help you along. 

I’ve been where you are. But I’ve also been where you want to go. I’ve built million-dollar coaching businesses, I travel around the country, speaking at events in front of thousands, for thousands and I have written multiple books. 

Let me teach you the proven path to build your business.

You started this journey because you desire freedom to choose what you want to do, when you want to do it. 

But you’ve found yourself tied to your desk, missing the kids’ soccer games, wearing the hats of PR, Social Media Manager, Email Marketing, Graphic Designer, Customer Service, Accounting, IT, and Operations. 

It doesn’t have to be that way. 

Each month, I’ll give you a peak behind the curtain of my businesses. You’ll learn how we operate each side of the business, the strategies that helped me scale my business, and how I personally manage my time so I can spend the time doing what I want, when I want. 

I want you to go out into the world with confidence that your message will be heard, your services are needed and your worth is justified. 

Let’s Make Shift Happen,

Anthony

I'm Anthony Trucks. A former NFL player, Author, Coach, Speaker, Podcast Host, and the creator of the Shift Method.

But the most important roles in my life are husband, dad, son, brother and friend. 

I know what it’s like to leave behind a great career (one that maybe you dreamt of as a kid), to build a coaching business. 

People probably snickered and rolled their eyes at you when you first said you were going to join this (booming!) industry. 

But jokes on them – because you are getting ready to blow it out of the water! 

People say, “entrepreneurship is hard”, and it is, don’t get me wrong. But it is absolutely possible for you. 

If you are looking for the push to leave the job you hate and you feel called to share your message with a greater audience (whether it is from a stage, a podcast, a video, or a coaching program) then you will absolutely have that success. You just have to be willing to do the work. That’s where I want to help you along. 

I’ve been where you are. But I’ve also been where you want to go. I’ve built million-dollar coaching businesses, I travel around the country, speaking at events in front of thousands, for thousands and I have written multiple books. 

Let me teach you the proven path to build your business.

You started this journey because you desire freedom to choose what you want to do, when you want to do it. 

But you’ve found yourself tied to your desk, missing the kids’ soccer games, wearing the hats of PR, Social Media Manager, Email Marketing, Graphic Designer, Customer Service, Accounting, IT, and Operations. 

It doesn’t have to be that way. 

Each month, I’ll give you a peak behind the curtain of my businesses. You’ll learn how we operate each side of the business, the strategies that helped me scale my business, and how I personally manage my time so I can spend the time doing what I want, when I want. 

I want you to go out into the world with confidence that your message will be heard, your services are needed and your worth is justified. 

Let’s Make Shift Happen,

Anthony

 
 

Make Shift Happen is For You If…

  • You’re thinking of going out on your own, but the safety of a 9 to 5 and the overwhelming feelings of imposter syndrome have held you back. You need a burst of confidence to push you. That type of confidence comes with the skills and strategies you learn in the membership.
  • You started your coaching business a year or two ago, but you are so burnt out working IN the business that you haven’t dedicated any time, energy or money to working ON the business. You are seeking processes that will automate your business so you can spend less time on the pile of two-minute tasks, and more time on a strategic plan to scale.
  • You’ve been speaking for “opportunity” or “exposure” for a while now. You want to reach bigger audiences and support your family through speaking, but the career you’re chasing is more like a really expensive hobby.
  • You’re excited to add more structure to your business so that you can grow your knowledge-based training into coaching programs, courses, books, and speaking. There are a few skills that you are lacking like social media, writing or networking. You know when you can Ace these with the right training. Add a proven-framework for scaling and you’ll be pressing send on that manuscript in no time! 

Join the #MakeShiftHappen Movement

IF YOU'RE STILL READING, THERE'S SOMETHING HOLDING YOU BACK.
YOU MAY BE ASKING YOURSELF...