Take the unique competitive advantage quiz to figure out if you’re a peak performance coach poised for success or stuck on the bench.

Our Proven Identity Shift Process :
“The Shift Method”

The fastest path to unlocking your full potential

Clarity Call

This FREE 30-minute call with a trained shift Strategist will help you gain clarity on what you need to stay focused on your goal and the steps to take for building your confidence as a coach, speaker, or entrepreneur.

Zone Identity Training

This quick training will give you an enlightening look into the the power of an identity shift and the Shift Method process that we utilize to guarantee our clients success.

Strategy Call

In this 1:1 call your shift Strategist will guide you through your personalized strategy to close your identity gaps and how we can support you in your shift.

Choose a program

Once you have the full breakdown of what your needs are and the ways we can help fulfill those needs the last step is to choose a program to shortcut your path to success.



Anthony Trucks is a former NFL Athlete, American Ninja Warrior on NBC, international speaker, host of the Aww Shift podcast, author of the “Identity Shift” book, and the founder of Identity Shift coaching. He uses cutting-edge research in science and psychology to upgrade how you operate so you can elevate your life and business to reach your full potential. After being given away into foster care at 3 years old, being adopted into an all white family at 14, losing his NFL career to injury and more he learned how to shift at a very young age, and now his life mission is teaching others how to Make Shift Happen in their lives.

Identity Coaching Programs

Anthony has proven that there is a way to genuinely make success your second nature when you learn to operate at your highest level possible. He has created a suite of programs and services that guide you step-by-step through a process to upgrade how you operate so you can elevate your life and business.

Book Anthony Trucks To Speak At Your Next Event

Anthony’s personal mission is to help others understand their past and present so they can shift their identity and elevate their life and business. Anthony relishes the opportunity to give keynotes, professional trainings, and workshops to teach and empower people to take control of their lives and unlock the potential and success that awaits.

Best-Selling Author

Trust Your Hustle: A Life Forged by Fire Pt. 1
Get to know Anthony Trucks in his debut novel as he tells the story of his life from childhood to adulthood. As a foster kid raised in poverty, life seemed bleak but during his teenager years he reached a pivotal moment where he learned to transform obstacles into achievements. A series of setbacks, depression and hopelessness led him to where he is today. Everyone has a story. Here is his.

Identity Shift: Upgrade how you operate to elevate your life (Coming Soon)
In his sophomore publication, Anthony shares the secrets to success, but not in the gimmicky way that readers are used to. Innate with in all of us lies the ability to shift into the identity that enables us to unlock a new level of power, perspective, passion, productivity and to be successful in life. This book is the concept and process to making an identity shift that will change your life.

GPS Planner
In 2011 Anthony was trying to scale a business with 20 direct employees, be a present father, stay in shape, and try to have a great relationship. Unfortunately he had no structure, no plan, and no hope of succeeding. He was forced to create a tool that allowed him to succeed in all areas of life and the GPS planner was born. Fast forward through 9 years of refinement and perfection and the GPS Planner was born.

What Clients Are Saying

Every individual has what it takes to achieve everlasting success and happiness. You just have to shift into that ideal identity to unlock your potential. Anthony has spent years coaching and empowering individuals to push beyond their circumstances and shift to get the life they desire and deserve. Check out these testimonials and see for yourself what is possible for your life when you make your shift.

Aww Shift Podcast


The Aww Shift Podcast is your on-the-go resource that’s jam packed with ideas, strategies and actionable steps that will help you shift and empower you to not only meet, but exceed your goals. So life happens FOR you and not TO you.


Anthony In The Media

Anthony has been quoted in some of the nation’s most highly regarded and respected publications like The Wall Street Journal, and was a contestant on NBC’s American Ninja Warrior. To check out all of his media appearances, click here.

Recent Blog Post

The more you know, the more you’ll grow. The Real Shift is a blog/vlog geared towards individuals looking for inspiration, informational tidbits, and proven methods to help realize effective change in their lives through identity shift. Together we’ll make success your second nature. Subscribe today so you never miss an update from The Real Shift again.

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