In this Aww Shift Podcast episode, our guest is Jeff Salzenstein, former Top 100 ATP tennis player, performance coach, and Founder of Tennis Evolution. Jeff was at the tennis world’s precipice but realized that being committed to other people is his purpose. Today, Jeff dives into his professional tennis and entrepreneurial journey.


[03:56] Why should I listen to you?

I have dedicated my life for the last 20 years, whether as an athlete, coach, or entrepreneur, to wear many hats of different perspectives to help people in need. 


[05:11] What sets you apart?

My parents divorced when I was a child. I am on my own, independent, and had to learn my way in the world. I chose tennis, a sport that taught me how to solve a problem, figure things out, and how to be tough in between the lines.

[09:38] I was at a crossroad. Here I was, a 33-year-old athlete chasing this dream, lonely, not making a lot of money, and injured. I asked myself, “Why am I doing this?” I started coaching as a tennis coach, but it was my avenue of practicing my language and communication. I am an innovator, and I saw things ahead of the curve. 


[18:19] Legacy

Integrity is the most important word for me. Be remembered for how you treated people, how you lived your life and the integrity behind it. It might feel good to be recognized as the best coach globally, but the best legacy you can leave is how you share your message to the world authentically and with integrity.


[23:21] What promise did God make to the world when He created you?

To make difference with kindness.


Key Quotes:

[03:20 – 03:29] “I am perceived as a high performer but I had limiting beliefs. I had things that held me back at those moments in the big stage.”

[11:36 – 11:43] “There is no blueprint. I had no business plan or raised any money. I start to work, dig while mess things up and figure things out.”

[24:30 – 24:39] “Follow what you are passionate about and believed in. It might change many times but follow what your calling is.”


Learn more about Jeff Salzenstein on:







Written by : Anthony Trucks

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