In this episode, our guest is Evan Carmichael. He is a Youtube master and runs a Youtube channel for entrepreneurs with over 3 million subscribers. He is also the author of 4 books and speaks globally.
[6:00] Why should I listen to you?
If I sit next to you, I’m probably asking you questions about yourself, or I’m just by myself.
[8:00] What has your personality been over the years?
I’m super shy and don’t like the camera, so it takes me sometimes on youtube. My biggest fear over the years was becoming famous. The more people know you, the more they get your message, and for me, the note is more important than my face being somewhere. For the first five years, it was essential. I know what people are interested in, so I started teaching “believe.” Most people just need encouragement to keep moving on. Most of what I do is encouragement. For the achievers, they need more support. They want to know how they can get better.
[11:30] Why is “believe” your primary core value?
Everybody has a significant core value, and it allows you to live an intentional life when you figure it out. When you are bringing on a team, you make sure they share the same values as you. If your core value is integrity, your team’s core value must be integrity. It changes how everything shows up. Everybody has a critical core value, and you define what it is for you. For me, it is believed to have become a brand. I want people to live everything I make with more “ believe.”
[18:00] What are the things that helped you on this journey?
The thing that helps me is having role models and learning from them. I put on my website how much I’ve grown over the years. I’m not naturally talented. I had to sort out role models and mentors. I want to share with the world, and when I meet someone with integrity, I connect with them.
[21:20] How did you get the idea of compiling clips of people you admire?
There are two reasons for that. First, I wanted it for myself. People like Steve helped my business when I first started. I have never met them, but I learned from their stories. I was doing a lot of research, and my team helped me put clips of people together. Some great entrepreneurs are not great communicators, such as Elon Musk. I’d watch his 4-hour video and get 20 minutes of great content. I wasn’t sharing them at first because it was just for me to learn.
[26:00] What was the thing you were doing before you got into this?
I went to the university because I wanted to become a banker. Entrepreneurship wasn’t my thing. But I connected with this entrepreneur at the university, and I was offered 20% of their company and $300 per month as my salary. I don’t think it’s going to work. I felt like I could always get another banking job. The first year was the first year of my life. I was super hard on myself, too. My role was the chief operating officer, but I was into everything. I was trying to grow the company, and I did pretty well. At a point, I created a website, and I got collaborators for content.
[28:30] What allowed you to stay stable at that age?
My parents were in the middle class. They enrolled me in a private school and spent all their resources on me. It all happened so fast. I do not know how I stayed stable, but I did a lot of traveling and realized that I didn’t want just to travel and sit by the beach. I didn’t want to sell the company, even though my partners wanted to. They went to the US, but I stayed back. I felt lost because I didn’t know what I wanted to do next, but I was curious, leading to the website and then youtube. It was an identity shift for me.
[34:30] What was going on in your head that kept moving you in that direction?
I wasn’t charismatic or had thousands of followers, but the only thing that kept me going was focusing on who I was rather than who I was not. The singular focus was on getting people to watch the videos. When 50 people watched it, I was excited. I’m ambitious and want to have a considerable impact. It’s great to chase huge numbers, but I focused on who I was helping. That helped me to be satisfied and connected to impact. If I saw 50 people, then I’ve affected 50 people.
[37:13] How did you keep that energy over the years?
My parents, I guess. I’m grateful for everything. There is still a considerable journey ahead, but I get to do everything I need daily. I want to solve the biggest problem- people not believing in themselves.
[47:18] What promise did God make to the world when he created you?
It is to show up to people-Service.
[32:05-32:08] Passion is something that comes out of curiosity. Curiosity is the first step.
[38:20-38:22] If you don’t have a comparison, you will remain a big fish in a small pond.
[39:00-39:03] Comparison should be used as an inspiration to kick yourself forward.
How to connect with Evan Carmichael