In today’s episode, our guest is Amanda Relyea-Voss, Owner and CEO of Like A Voss Social Media, a social media management company. She leads her team and works closely with her clients to help them navigate the online world and give them the freedom to spend time working in their zone of genius. She has a background in communications, web and social media strategies, event planning, community relations. She considers herself an excellent writer with experience writing social media content and website content. Today, she will share how she made her Aww-shift moment happen.
[5:29]Why should we listen to you?
Truthfully, it’s because I honestly figured out what makes me happy as a human being. It took me a long time. For reference, I’m still young, but I’m not that young. I’m 32, and I’ve been on this deep journey of self-discovery over the past couple of years, especially over the past ten months. It’s all I want to talk about now. I have a successful business, and I’m successful as a business person. People are like, “Oh, do you want to talk about like, what do you do?” I’m like, “No, I want to talk about my passions.”
[6:43]What was that Aww-Shift moment?
The grind was the first five years of the business, and I was a solopreneur. I didn’t have any help. I’m talking like 16, 18 hour days overtired getting sick because I was tired of thinking that my business is my entire identity. Losing touch with previous passions, and my hobbies died down. I was just working and sleeping and working and sleeping.
[8:10] The first shift was hiring help. Allowing myself to let go of some of the responsibilities in the business and realizing that other people can help me and I don’t have to do it all myself again. After that, I grew, and the company grew.
[9:18]What forced to find a team?
When I started with the employees, I wasn’t 100% sure that I wanted to go that route. I didn’t think that I wanted to grow the business. I thought I was happy doing it all on my own because it was my whole identity. But I realized that if I wanted to live the kind of lifestyle that I was working towards, which is free time over money, the only way to do that is to have people helping you, and I’m fortunate to have some amazing employees on my team.
[10:47] How did you get into doing social media management?
I originally wanted to be a musician. Then there was a shift in grade 12. I decided that I wanted to be a photographer, and I went hard into that. I ended up going to university for photography. But after year one, that was just not what I wanted to do anymore. So I left the program, and I did go into marketing in college. I did an integrated marketing communications program in Kingston, Ontario, at St. Lawrence.
[12:34] So Yellow Pages, and then the internet blew up, and then all the online directory listings and all of the businesses are listed. I started in social media that way. I created a revenue stream for the business selling social media posts. Like a black-tie gala, I will give you three tweets and two Facebook posts on our platform for X amount of money. We had a huge following, and that was my original touch on social media. Through that, the clients that I was selling the ad space contacted me and asked me to manage their stuff outside of that job.
[15:07] What was the Aww-shift moment that led you to that new decision?
COVID. I just sat down, and I thought about want, what I want to do with my free time, and what I love doing. I grew up in the outdoors, my mother is extremely outdoorsy, and we always did camping and boating. I figured that this is the perfect time to make that shift and move across the country. I ended my relationship the day after I went and bought a jeep. Within seven days, I packed up my entire apartment, packed it into a moving van through a company, and started a seven-day drive across Canada and land in Campbell River, BC.
[17:28] I’m in a brand new apartment building that just finished building in November 2020. I signed the lease in the middle of a seven-day journey. I didn’t know what I was doing, but I knew that I had to do it, so I went for it. I think that’s the same with a business too. I had no ambition to start my own company ever. That wasn’t the plan. It just felt like the right thing to do. I just jumped in with both feet, and that’s pretty much how I live with everything.
[18:22]What does your day look like?
My Monday to Thursday is pretty standard. I wake up, and my dog that’s been barking this entire time gets to go out first thing in the morning. I’m in the Pacific, and most of my team is in Eastern, so I start my days at 7 am, which is time for them. I’m up at like [5:45] I got an hour to do my thing. I work until about a local time and then cook myself a nice meal in the evenings and make sure that I relax before I go to bed. But that’s not even important. The best thing is that I do not work on Friday, Saturday or Sunday. On Thursday, as soon as I’m off, I’m packing up my backpack or getting the dry stacks ready for the kayak, and I’m on my way to whatever adventure I’m doing for that weekend.
[19:47]Things you wish you could plug into people’s head, rake, and grab it
If you’re in a space where you feel like you’re tied down, quote, unquote not in a negative way, but you have responsibilities you need to meet. Remember that not everything is about work.
[23:44] What excites you about the next couple of years?
I find it hard to look ahead. I’m kind of just living for the next adventure.
[26:19] What promise did God make to the world when He created you?
The promise of kindness. That is me. The word that I live by is kindness. That is what I strive to bring to the world every single day. That’s how I live as a human being. There’s no looking down on anyone, no matter what situation they’re in. Everyone deserves your kindness and not your judgment.
[8:46-8:53] “I’ve allowed people in the business to kind of take a lot off my plate so that I can refocus on like who I am.”
[17:41-17:49] “I had no ambition to start my own company ever. That wasn’t the plan. It just felt like the right thing to do. So I just jumped in with both feet, and that’s pretty much how I live with everything.”
[22:06-22:13] “For me, it’s climbing to the top of the mountain and looking out and seeing something that a lot of people will never be able to experience firsthand.”